E-commerce Marketing Plan Essay Example | Topics and Well Written Essays - 1250 words

E-commerce Marketing Plan - Essay Example Market Summary â€Å"FISH FIELD LLC is a fishing tackle manufacturer, importer and wholesaler in Oregon.† (Fish Field, 2011) The company is a specialist in fishing equipments. Fish Field focuses more on ocean fishing though the company has significant presence in fresh water fishing too. What started as just a small company is now an established fishing equipment brand in the region. Being located in Oregon, the major market of the company is Oregon itself. But the company also has reasonable sales from other major states through its online sales of the equipments. The current customer groups of the company include both professional fishermen as well as hobbyists. But the larger portion consists of professional fishermen. The company has a huge portfolio of products that cater to the various needs of the customers. The products of the company are currently classified under categories such as fly fishing, general fishing, sea fishing, centerpin fishing and outdoor sport. The co mpany sells around sixty three products through these categories. Fish Field is planning to expand its market by targeting more customer groups. In order to increase the sales of the products, the company will have to expand to other markets outside Oregon through its online presence. ... This marketing plan is also intended to target more of students of the age group 10 – 20. This is a very lucrative market segment for the company. Competition Some of the major fishing equipment suppliers in Oregon are Anglers Manufacturing Inc, Bandon Bait & Tackle Sea Food, Caddis Fly Angling Shop, Cascade Anglers, Cascade Crest Tools, Charlton Deep Sea Charters, Dan Craft Enterprises, Englund Marine Supply Company, Fish Rite Inc Boats, and Glenn Struble MFG. Most of these players have fishing boats in their product portfolio compared to that of Fish Filed. Though Fish Field does not have boat among its product categories, the fishing equipment portfolio of Fish Field is very large than most of these players. This is where the company differentiates itself from other major players in the market. Fish Filed also differentiates from its competitors through its sophisticated online sales presence. Most of the products of Fish Field are sold through its online portal. Most of th e competitors maintain their own websites. Some of the competitors’ websites are just informative in nature. Such companies don’t sell products online. Caddis Fly, Bandon Bait, Cascade Anglers, Englund Marine and Fish Rite are the companies that just maintain informative websites. All other players listed above sells their merchandise online. If Fish Field is able to leverage more on its existing online presence, it can generate more sales than that of its competitors. Most of the competitors are not established brands in fishing equipments though there are few companies that have years of experience. Therefore, to generate better sales, Fish Field should first establish its brand name or make its brand name visible to the prospective customers. Since Fish Field

News Updates on “Tree man” Essay Example for Free

News Updates on â€Å"Tree man† Essay On January 19, Shurmer (2010), a writer for the Comment News website wrote an article updating the site readers on the ongoing struggles of Richard Pennicuik, better known as â€Å"Tree man. † Since early December of the previous year, Tree man had been living in a gum tree near his house in Hume Road, in the City of Gosnells, as a form of protest and to save the tree from the city council plans to clear the street of any and all mature trees that may cause harm by dropping large limbs. As of the writing of the article, he had been in the tree for 43 days and was experiencing physical difficulties on top of his legal issues as there was a severe heatwave and the high temperatures were causing him discomfort. Entitled â€Å"‘Tree man’ loses hope,† the article chronicled Tree man’s fading optimism caused by heat-induced headaches; the council fining him $5000, as it deemed the platforms that served as his makeshift treehouse were illegal, and forcing him to remove these structures; and the abandonment of an adjacent gum tree by a rotating team who had occupied it for the same cause. A couple of months later on March 13th, a Staff Writer (2010) for Perthnow a local subsidiary of The Sunday Times, wrote a relatively more recent update piece on the Tree man. Asking â€Å"Tree man Richard Pennicuik for mayor? † the report comes on the heels of a stand-off the previous day wherein he still refused to come down from the tree even after policemen and tree-cutting machinery had arrived. Apparently, despite the previous report on his morale and health problems, he had stayed on the tree for another 53 days. The title of the article comes from a comment Tree man had made, saying he had intentions of running for city mayor as the current council he was battling was â€Å"laughable and unworkable. † An analytical comparison of these two Tree man news article updates will be discussed. The first, most noticeable, difference between the two news articles is their marked difference in length, with the first article much longer than the second. Although quantity does not necessarily denote substance, it can be observed that the Comment News article contains relatively more actual facts about the situation than the PerthNow article. In addition, on a related note, it can also be noticed that the former article has more content related to the actual subject, as denoted by the article title, than the latter. As an example to support both of these observations, although Comment News does not include a quote wherein Tree man explicitly stated that he was â€Å"losing hope,† it does mention why this would be the case by including a quote where he said he â€Å"didn’t cope well† with the heatwave headaches and how the $5000 fine would â€Å"ruin his family. † The PerthNow article, on the other hand, only justifies the title mentioning Tree man’s mayoral aspirations with the quote: The current regime is laughable and unworkable and I want to get in there, if I have enough supporters, to run the council the way it should be run. The rest of the article, however, does not mention the issue again and only contains a brief summary of the previous day’s stand-off and another quote from Tree man where he reasserts his stance. The Comment News article does seem to slightly force the â€Å"losing hope† theme though, by briefly mentioning that the street was desolate due to the abandonment of the adjacent gum tree, although Tree man is not mentioned as having an opinion on this. However, this observation still contributes to the discussion of the main subject. Coherence to a specific topic is somewhat of a requirement for any formal article, especially one that is professionally written. The briefness and lack of coherence in the case of the latter article can, however, can be attributed to the writer expecting the reades to already know the details as the situation was already months-long, and there was a climactic update the day before. Both articles do, however, paint Tree man as both a dedicated activist from his acts of defiance, and also a novelty character as the tones of his quotes in the first article are slightly rattled and dramatic and in the second, noticeably vague.He was also described as remaining â€Å"defiantly aloft† despite legal and physical danger, and his lawyer’s protests. References hurmer, J. (2010, January 19). ‘Tree man’ loses hope. Comment News. Retrieved from http://southern. inmycommunity. com. au/news-and-views/local-news/Tree-man-loses-hope/7546357/ Staff Writer. (2010, March 13) Tree man Richard Pennicuik for mayor? PerthNow. com. The Sunday Times. Retrieved from http://www. perthnow. com. au/news/tree-man-richard-pennicuik-for-mayor/story-e6frg12c-1225840398316

Indifference Breeds Evil Essay -- Philosophy, Truth

Indifference Breeds Evil Norman Cousins, an American journalist and professor, once said, â€Å"The individual is capable of both great compassion and great indifference. He has it within his means to nourish the former and outgrow the latter.† Choices comprise the essence of life. Many people assess the circumstances they encounter in their life and tend to react in their best interests. When a fellow man requires a helping hand most people pay no heed because it’s the easy way out. However, other people will go out of their way to lend a hand even if it takes exertion on their part and they will be triumphant, knowing they created a better world. In contrast, those who are indifferent to another’s plight will bring more evil into the world. In conclusion, a person sometimes needs to let go of his indifference to face the truth of what is right. In the following stories, we will show how the choices people make effect society for the good or the bad. We will explore the colonists first who were faced with a choice during the Revolutionary War. The colonists of America started to rebel against the mighty British Empire for a number of reasons. John Locke had written about the â€Å"social contract† which meant that the government can only be of authority if it has consent of the governed. Locke continues and says that if the government abuses the rights of the governed the people can rebel and overthrow the government. This idea began to germinate in the minds of the colonists as the British government began forcing unreasonable tariffs on them. The Sugar Act, Stamp Act, and the Townshend Acts were all different taxes that the British parliament placed on goods and commodities at a time when the economy was at a low. The colonists starte... ... grow out of a widespread pursuit of individual interests,† there’s a need for â€Å"†¦cooperative efforts†¦of many people† (Velasquez, Andre, Shanks, S.J. and Meyer 2). The â€Å"common good† is something with which everyone can partake and enjoy. For example, a clean unpolluted environment. The problem with the â€Å"common good† is that not everyone in society will be motivated towards one goal because people will support their own interests and not towards the goal of the â€Å"common good.† Even though the ideal society of everyone working toward the â€Å"common good† can never become reality it is a point to ponder. People should reflect if their actions are going to benefit society or cause distress or hardship on others. Our society stresses individualism, but we cannot remain indifferent to the shared goals we all have in common. (Velasquez, Andre, Shanks, S.J. and Meyer)

Turnover Rate in Corrections

The Nation Wide Dilemma in Corrections CJ 2500: CORRECTIONS Professor November 04, 2012 Running Head: Turnover Rate in Corrections Abstract Throughout the years, there has been one major dilemma that continues to hassle the administration whose sole purpose is to provide institutional sanctions, treatment programs, and services for managing criminal offenders. This dilemma is the high turnover rate of the Corrections Officers, whom agencies nation wide are losing at an extremely high rate.Recent statistics indicate that nearly half of all Corrections Academy graduates will have left their agency within a two-year period (â€Å"State questions high, â€Å"2004). This high turnover rate is causing a staff shortage, which is forcing agencies to put new officers on the job immediately while being untrained. Though the amount of Corrections Officers departing from their agencies continues to rise, the amount of inmates entering prisons remains the same.This of course can become a seriou s safety issue for the departments employing these new hires that are inadequately trained. Throughout this paper I will explore the numerous possibilities of what’s causing Corrections Officers to depart from their agencies at such a high rate. Whether it’s the demanding hours associated with shift work, the high stress and burnout, or the inadequate pay and benefits, all possibilities will be discussed in an attempt to understand why the retention rate of Corrections Officers is lower compared to various other careers across the nation.The Department of Corrections (DOC), privately owned jails, parish jails, and local city jails not only face the hardship of maintaining inmate property, specific calorie counts from meals provided, medicine dispensing, doctor visits, and numerous other tasks required that Corrections Officers tend to on a typical day of work, but these facilities also face the hardship of retaining these Officers for extended lengths of employment. As stated in the Abstract of this paper, â€Å"Recent statistics indicate that nearly half of all Corrections Academy graduates will have left their agency within a two-year period† (â€Å"State questions high, â€Å"2004).This has become a major problem for agencies that have a continuous increase in the number of inmates entering these facilities each year, while becoming almost impossible to keep enough manpower to operate shifts in a safe and secure manner. It is stated that in 1999, the turnover rate of Officers and Corporals within an agency was 29. 6 percent, while the average tenure of Officers was 3 years (â€Å"Department of corrections,†). The turnover rates in 2000 ranged from a low of 3. percent in New York, to a high of 41 percent in Louisiana (Lommel, 2004). Typically, once an Officer has been hired and accepted the job, they are to be trained in some type of Corrections Academy. The department hiring the Officer may host this Academy, or the Officer may have to travel to receive their training. Either way, prior to an Officer actually beginning their job monitoring the walkways of a prison or jail, the Officer should first be well trained to ensure theirs, the inmates, and other Officers safety.However, due to the high number of vacancies within Corrections, Officers are being hired without any experience, while hoping to receive this training academy shortly after becoming employed. Some agencies have established a policy that once the Officer has completed their training at an Academy, they are to sign a contract stating that they will remain with the department for a set amount of years. This is due to the high costs that an agency incurs by having these Officers sent to an accredited Academy to receive their training.The dollar amount that an agency may spend on an Officers training may range anywhere between a few hundred dollars, to a few thousand dollars. To elaborate on the amount of vacancies within Corrections, this coul d very well be a contributing factor to the increased amount of Officers who resign due to stress and burnout. Officers are being ordered in on their off days or holidays, forced to work mandatory overtime, a higher inmate to Correctional Officer ratio, as well as experienced Officers having to work with an extensive amount of â€Å"rookie† or inexperienced Correctional Officers.This combining of experienced officers with new hires, who have not received any type of prior training, raises the stress level during dangerous interactions with inmates, as well lowering the morale of the Officers who remain and attempt to complete their careers with a specific agency. This may be due to long term employees realizing that many of the new hires are using their time as a Correctional Officer to gain experience, or as a stepping-stone to eventually become a road or patrol Officer, which may involve more experienced Officers not spending the time necessary to assist, or provide â€Å" On the job training† to the new hires.Additional causes of stress may include the threat of inmate violence, actual inmate violence, inmate demands and manipulations, problems with co-workers, as well as having a poor public image. For example, â€Å"Between 1990 and 1995, the number of attacks on correctional officers in State and Federal prisons jumped by nearly one third, from 10,731 to 14,165 (Lommel, 2004). An additional stress added to a Correctional Officers life is being able to balance and separate work from their personal relationships.Workdays at a correctional facility often involve long hours of uneventful and routine procedures. This â€Å"routine† may quickly be disrupted by a brief period of crisis. Some Officers have issues with being able to return to a calm state once a crisis occurs, often times bringing their problems home to their families. This may lead Officers to substance abuse, or alcoholism. Law Enforcement careers can be an extremely diffic ult, stressful, yet rewarding career, even when referring to Corrections Officers.However, due to the long work hours associated with shift work, combined with the stressful and strenuous workdays officers are exposed to, it seems as if all Law Enforcement, to include Corrections officers do not receive the pay and benefits that they are entitled to. A large number of Corrections Officers are leaving this career field due to struggling with raising families while trying to balance and survive on the annual salary of a Corrections Officer. It seems as if economically speaking, the value of everyday necessities ontinues to rise in value, except for the officers’ paychecks. This dilemma, combined with the additional stress an Officer encounters on the job, could possibly explain why many Officers leave their jobs due to stress and burnout. The benefits that an Officer, or Corrections Officer receives is usually the highlight of their employment contract. Officers usually do rece ive good insurance and retirement plans. Not just for them, but for their families as well. However, the type of insurance that an Officer receives depends on the plan that the agency has purchased.Some agencies will have top of the line benefits, while others may have insurance carriers with extremely high deductibles and rates, due to tight budget restraints and cutbacks within the department. In addition to the stress, burnout, long hours, and low pay, many officers are never set on retiring within corrections. As previously stated, numerous officers, such as myself, use corrections as a stepping-stone, or training prior to being hired for a patrol position.Numerous agencies such as Sheriff’s Offices of various Parishes within the state, require that an individual hired first serve one to two years within the parish jail prior to being sent to a Police Academy and ultimately landing a position on patrol. Many agencies have come to realize this, which is why they may not sp end the time, effort, and funds to train the individual to become a more efficient Corrections Officer. By reflecting on the issues presented in this paper, it is determined that turnover rate in Corrections Officers will likely continue to be a rising problem for agencies.Administrators seeking seminars on retention strategies, which may depend on additional funding, can combat some of these issues. Agencies can improve their policies, improve management, increase criteria of the screening process, as well as address the wage and benefit issue. However, no matter what an agency decides in attempting to retain there officers, there will always be the Officers that slip through the cracks and ultimately cost the department more funding in training the individual, only to have them leave the agency before reaching their desired and previously stated commitment.WORKS CITED Department of corrections background and statistics. (n. d. ). Retrieved from http://legisweb. state. wy. us/proge val/reports/2000/turnovr/Chapter4. htm High turnover of corrections staff, excessive priosoner head counts attract media attention. (2006, Sep 06). Retrieved from http://www. bcgeu. ca/node/1314 Lommel, J. (2004, August). Turning around turnover. Retrieved from http://search. proquest. com. ezproxy. liberty. edu:2048/docview/215699356 State questions high turnover among prison officers. (2004, 04 05). Retrieved from http://www. corrections. com/articles/1862

Philosophy and Knowledge in Nursing Essay

According to Kim (1999), â€Å"knowledge development in nursing is obtained through descriptive, reflective, and criticizing ourselves. We strive to correct and improve ourselves and practice through self-reflection and critiquing. This develops our nursing knowledge about practices and helps us to engage in shared learning. We do this by generating models of good practice and theories of application. We reflect by looking back at ourselves and learning what has just occurred and having a self-awareness of our practices.† Kim (1999), also describes descriptive and critical phases. During the descriptive phase, â€Å"descriptions of practice are examined for genuineness and comprehensiveness (Kim, 1999). Kim (1999), also states that â€Å"critique of practice regarding conflicts, distortions, and inconsistencies† also increase a nurse’s knowledge. McCurry (2009), states that â€Å"nursing as a profession has a moral mandate to contribute to the good of the society through knowledge based practice. Knowledge is built upon theories and theories together with the philosophical bases and disciplinary goals are the framework for practice.† According to Grace and Perry (2013), â€Å"philosophical inquiry remains critically important for nursing education, practice, and knowledge development. This is attained through three levels. Level I is cultivating and attitude of critical consciousness related to all nursing situations and actions. Level II is the analysis and application of philosophical perspectives to nursing problems and level III is generating new knowledge such as theories.† And according to Gillespie and Paterson, (2009), â€Å"knowledge acquisition and utilization is reflected in the use of knowing rather than knowledge.† In using our previously obtained knowledge, we can reflect in our practices an d grow. References Gillespie, M., Paterson, B.L. (2009). Helping novice nurses make effective clinical decisions: the situated clinical decision-making framework. Nursing Education Perspective, 12, 164-170. Grace,P.J., Perry, D.J. (2013). Philosophical inquiry and the goals of nursing: a critical approach for discipline, knowledge development, and action. Advances in Nursing Sciences, 2, 64-79. Kim, H.S. (1999). Critical reflective inquiry for knowledge development in nursing practice. Journal of Advanced Nursing, 29, 1205-1212. McCurry, M. K., Hunter-Revell, S.M, and Roy, C. (2009). Knowledge for the good of the individual and society: linking philosophy, disciplinary goals, theory, and practice. Nursing Philosophy, 11, 42-52.